From conception, it was really important to us that by solving one problem, we weren’t creating another for the Earth. 

Fashion has a pretty lousy history when it comes to environmental impacts and we wanted to ensure we could achieve our mission whilst limiting our impact on the world. Although this limits our ability to offer particular colours and increases costs, it is a core element of our brand to create products with sustainability at the forefront. 

Our products are all made from recycled fabrics and have been designed to last. We know that most pregnant women purchase a maternity bra without knowing whether they will in fact breastfeed or, if they do, for how long. We wanted a bra that was designed to be worn long after breastfeeding is finished and not destined for landfill.

Our products are designed in Melbourne, Australia and produced in Guangzhou in China. We had hoped that we could be an Australian owned, designed and manufactured product, however the willingness of local manufacturers to partner with start ups as well as cost made that prohibitive for the time being.