Why Your Old Bra Is Ghosting You (And What to Do About It)

Why Your Old Bra Is Ghosting You (And What to Do About It)

Let’s get one thing straight: your pre-baby bra has officially left the chat. It doesn’t support you (emotionally or physically), it’s about as comfy as a pair of jeans at 38 weeks, and it definitely wasn’t built to handle spontaneous milk leaks or midnight feeds.

It’s not your fault. Your boobs have changed, your life has changed—your bra should too.

That’s where we come in. Say hey to NipCo’s Maternity Bra: the bra that actually gets what you’re going through (and makes your boobs feel like the VIPs they are).

What’s Wrong With Your Old Bra?

Short answer: everything. Long answer:

  • It doesn’t stretch with your body (your boobs are now on their own wild ride—growing, shrinking, leaking, repeat).

  • It’s got that annoying underwire that feels like a bad decision by 3pm.

  • And it’s probably not doing you any favours in the “looking cute but still functional” department.

Basically, your old bra is the flaky friend who never shows up when you need them. Time to break up.

Enter the NipCo Maternity Bra: Comfort, But Make It Stylish

Our maternity bra isn’t just “fine for now.” It’s the one you’ll reach for even after breastfeeding because it’s just that good.

  • Leakproof – Built-in absorbent padding so you can ditch the nursing pads (aka those awkward crinkly things that shift at the worst times).

  • No underwire – Supportive without stabbing you in the ribs. You're welcome.

  • Stretchy AF – Adapts to your body through pregnancy, breastfeeding, and every weird in-between stage.

  • Actually cute – Soft, minimal, and not something you’d be embarrassed to wear under a low-cut tee.

And yes, we’re flexing a little—we were voted Australia’s #1 Maternity Bra in 2024 by One Fine Baby. Not to brag (okay, a little to brag).

Mums Are Obsessed (And They Told Us So)

We could bang on about how great it is, but let’s hear from the real MVPs—mums who’ve worn it, lived in it, and spilled milk on it at 3am.

“First maternity bra I have found that is fun, super comfy, and really good quality.” – Katherine
“I still leak loads and the stitched-in padding is ideal. I don't need to wear breastfeeding pads anymore!” – Hannah
“I wore my NipCo bra today and forgot I was even wearing one! That's insane to me!” – Sophie

The Deal Your Boobs Have Been Waiting For

Here’s the cherry on top: right now, you can grab 2 bras for $150. That’s one to wear, one for the wash (or let’s be honest—one for when the baby spits up on you before 9am).

✨ Add two to cart and the deal will automatically apply. Easy peasy.

💡 Bonus: You still get 10% off your first order when you sign up for emails. Stack that good stuff.

TL;DR (thats: too long, didn't read.)

  • Your old bra = not it.

  • NipCo Maternity Bra = comfy, cute, leakproof, award-winning.

  • Now with a 2 for $150 deal because laundry day always comes too fast.

So go on—treat yourself (and your boobs).
👉 Shop the bra

Back to blog